How to Be a Savvy Cosmetologist:
Three Tips Every Stylist Needs to Know
There’s no one, single definition of a savvy cosmetologist—in fact, there are a lot of different types of cosmetologists who would be considered exceptionally savvy based on tons of different skills and talents.
But in this blog, we wanted to really lay out some of the most basic skills that make for incredibly savvy stylists.
Don’t get us wrong, we know there are more than three ways to be a savvy stylist—we’re definitely not trying to spin this like there are only three tips you need to know when it comes to transforming yourself into a savvy stylist.
But if we had to narrow down three—like, if we really, really had to pick only three things to tell you—these would be the ones.
Why? Because they’re pretty comprehensive and implementing these things into your everyday routine can offer you, your clients, and your business some serious benefits!
So, let’s dive in—keep reading to learn the three quick tips we think you should know for becoming a savvy, in-the-know, and on-the-ball stylist.
Educate Your Clients
There’s always been this weird idea that because you’re the professional, your clients should sit back, relax, and let you do all the heavy lifting without worrying their pretty little heads about it. At EBS, we think that’s the exact opposite of what the savviest stylists and cosmetologists do.
Excellent cosmetologists make their time with their clients about more than just offering a service—they ensure it’s an experience. Educating your clients on their hair, styling in a nutshell, overall wellbeing for their hair, and helping them generally understand their hair type will bring so much value to their daily lives.
The thought has always been that the more educated a client is on their own hair, the less they’ll need you—but that’s simply not the case.
Your customers are going to whole-heartedly appreciate anything you educate them on. Not only will it help them help themselves to look and feel better, but they’ll know that you genuinely care about their overall wellbeing and that you’re always looking out for their best interest. That’s the kind of savvy that hooks clients in and keeps them coming back for more.
As a spoiler alert, it also shows them what kind of person you are—friendly, helpful, and always wanting them to succeed. People value that more than you could possibly know.
Actively Discourage At-Home Cuts & Color Sessions
This is sort of a fine line, but 9 times out of 10, you should do your best to explain to your clients why at-home dye jobs and self-hair cuts are often bad ideas. We get it, you probably think this goes directly against what we just said about educating your clients—but it’s a little different. Give us a chance to explain.
Should you teach your clients how to effectively trim (trim, not cut) their bangs if they want to avoid coming in every two weeks? Heck yeah—absolutely.
It’s likely really simple, straightforward, and something you truly don’t need to do for them. Would you be happy to? For sure. But you get it, and teaching them how to do that correctly is going to ensure they’re happy with their look and happy with you.
But dyeing, coloring, and cutting hair is an entirely different ball game. If your clients have little-to-no experience doing these things, it’s your obligation to really help them understand the risks and likely negative results they’re going to experience.
Obviously, you can’t control your clients—that’s not your job. And if your clients come in after having made a bad mistake, we definitely don’t encourage you to judge them for it.
But take it upon yourself to offer your clients real, genuine advice about the pros and cons of taking these tasks on themselves. And definitely don’t skimp on the damages or negative effects they could experience.
Promote Real & Upfront Dialogue
A straight-up stylist is a savvy stylist—especially when it comes to the tough stuff. Enforcing a genuine, open dialogue in all aspects of your client-stylist relationship can make an enormous difference in how your clients see you and respect you.
Ultimately, people don’t want to be lied to or taken advantage of. If you take the initiative and do your best to be up-front and direct, your clients are (almost always) going to appreciate that.
Whether it’s being open about color correction prices (and how pricey it can be) to telling a client when a certain style might not be right for them to being honest about your own skills, it’s crucial to create a real, transparent dialogue with your customers.
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