An esthetician shows off her uniquely curated backbar design.

How Important is Having Your Own Merchandise?
What a Backbar Can Do For Your Business 

When you went to beauty school, we’re willing to bet that you likely (and hey, we could be wrong) didn’t take a crash course in selling products from your backbar.

Don’t take this the wrong way, we’re not trying to come down on your beauty school training. What we’re trying to say is that often, no matter how extensive your training, beauty pros don’t get the chat about backbar revenue and how it can be a total blessing to your bottom line.

If you’ve been sort of on the fence about starting up a killer backbar in your own shop but aren’t quite sure about the benefits of it– this blog is going to be the perfect place to start. And we’ll begin with

There’s this weird misconception out there that if you’re trying to push products from your backbar that you’re suddenly transitioning from beauty pro to used car salesman. But beauty pros, that couldn’t be further from the truth.

Having your own backbar means you can fill your shop with products you believe in, help your clients with their goals, and can bring in more profit to your biz. Which of those sound like a bad thing?

The fact is, curating a backbar you’re proud of is a major flex–and it’s something we highly encourage beauty pros to do. Here’s a whole blog about why this is a solid move.


The 4 Reasons to Invest in a Killer Backbar at Your Beauty Biz

It’s a Profit-Boosting Move

No matter how insanely talented you are at what you do, there’s always room to make more money. Right? And if someone told you that you could score passive income alongside providing services, wouldn’t that be majorly appealing to you? 

Yeah, most likely. Well beauty pros, we’ve got news–that’s exactly what a backbar does for your biz.

A backbar is one of those passive moves that makes you bank without requiring all that much upfront effort. 

And the thing is, if you stock that backbar with products you believe in and actually want your clients to use–the ones that trust you are going to purchase from you! You don’t need to acquire any sleazy sales tactics to make this sort of thing profitable–you just need to sell products to customers who could genuinely benefit from the products you believe in.

A Stocked Backbar Means Better Credibility

When you’ve got something in stock you highly recommend, you’re not just offering your clients convenience, you’re offering them yourself as the go-to resource for that product. Yeah, that’s great for profit and we’re sure your beauty biz will thank you.

But more than that, it’s great for client relationship and credibility. You don’t just know what to recommend, you know what to recommend and you have it in stock for them to purchase right now. That’s a big deal for your client relationships.

A variety of bottles are shown in this image, making up a beauty pros backbar of products.

Your Backbar Shows Clients Who You Are

Whether you think of it this way or not, the fact of the matter is that your backbar says a lot about you and your brand, both to your customers and your potential customers. Your backbar is one of those things that your client are going to take note of–they’re going to see which companies you support, which products you’re pushing, and what you like. And all of that matters when making a decision about whether you’re the right fit for them or not.  

And you know what? That’s a good thing. It’s almost like there’s a “cut the line” feature in figuring out whether or not you’d be a great match for them.

No, this isn’t going to be the end all be all of what you offer–and it might not even make or break a client’s decision to work with you. But an established backbar repping your fave brands that you believe in is going to tell your clients a lot about you–and that’s a really good thing.

It's a Great Launch Pad for Your Own Products Someday

Creating your own beauty pro product line might not be on your agenda right now–but who’s to say it’s not ever going to be? We get it, this is one of those “down the line” kind of points, but that doesn’t mean it’s invalid.

If you’ve ever even considered launching your own product line, having an established backbar that your clients trust already in place is a great jumping off point for this part of your business. We know, we’re thinking toward the future here–but that doesn’t mean it’s a worthwhile consideration for you to ponder.


So, what do you think beauty pros–are you pro backbar or not? No matter where you stand on this issue, we want to hear from you!

So, drop a comment in the reply section below and give us the 411 on what you think! To backbar or not to backbar–and why? And remember, subscribing to Elite Beauty Society (cough cough, right heremeans you’ll get ASAP access to blogs like this one along with next-level advice, insight, industry gossip, and more!