How to Make Bank in Your Beauty Biz
During the Seasonal Madness
You hear those sleigh bells jingling?
Do you smell that beautiful pine tree scent wafting through the air?
Are you practically tasting candy canes and eggnog in everything you eat?
You guess it, it’s the most wonderful time of the year --- the holiday season.
While it’s wonderful for all the regular reasons – good food, time with family and friends, parties, cozy sweaters, snow, gifts, and more – it’s even more wonderful for you and your business because it means you’re being gifted the opportunity to make a bunch of extra money to help support you during this busy, but beautiful, time of the year.
The holidays bring about tons of extra events, celebrations, and things that people want to look good for, and you, as the absolute master of making people look good (whether it be hair, makeup, skincare, or more), are totally prepared to cash in and help out.
There are plenty of ways you can make a little extra dough this holiday season, and we want to share a few of our favorite ideas with you so you can ring in the season with bonus earnings from your awesome holiday side hustle.
Check out a few of our ideas and get going on cranking it up – the holidays will be here before you know it!
Stylist On Demand Apps
If you’re looking to really crank up your holiday side hustle, you should 100 percent become a certified pro on a well-known and respected on-demand beauty app.
If you’re able to really put time and effort into your independent hustle, investing in becoming a must-have artist on an app like this can boost your biz big time. With apps like The Glam App, you’ll be able to book hair, makeup, and nail appointments and even be featured on the roster of the top beauty experts in your area. The Glam App is in 22 cities nationwide, and allow you to practice through their app whether you're a recent graduate or a seasoned pro.
If you’re in some of the higher-market, metro areas in the United States like Los Angeles, New York City, Miami, Boston, or Washington DC, then you’re in luck – there are several apps available for you to get set up on, like Glamsquad, Vensette, beGlammed and more.
Do research to find on-demand apps in your area that you’d be proud to be a part of. By doing this, you’re making yourself more available, offering flexible options to clients that might not have been available before, and opening yourself up to an entirely new market!
It’s guaranteed to bring the dollars in!
Book Up all the Weddings and Holiday Parties You Can
Tis the season to attend all kinds of Thanksgiving, Christmas, Holiday, and New Year’s parties, right? Cash in on that!
Now is the time to start marketing yourself for holiday parties, not to mention weddings! Even if this isn’t your normal gig, making yourself available from November until January to work your magic for people’s special events is going to allow you to rake in a ton of extra cash. You know there’s group after group of girls out there who are wanting to look totally glam for their fancy, corporate office party, so gift them with your magic skills!
More than that, make yourself available for the dozens of weddings that are going to fall between Nov 1 and Jan 2 – they don’t call it wedding season for no reason! If you're serious about adding weddings to your roster of events this season, think about advertising on The Knot or Wedding Wire to reach the largest audience of soon-to-be brides out there!
By investing a chunk of your year – just a few months – into parties, events, and weddings, you can make some serious bank!
Going Away? Rent Out Your Booth
If you’re planning to get out of dodge for your holiday vacay with friends, family, or your special someone, then you might think you’re going to be stuck eating the cost of your booth without making any income during your vacation. This isn’t the case!
Try linking up with other artists to rent out your booth in advance or getting into apps like ShearShare, where you can become a host and essentially treat your booth like a super glam version of Airbnb.
By doing this, you can guarantee a little extra income while you’re out and about enjoying your holiday season and won’t have to worry about your booth sitting empty and going to waste!
Offer Seasonal Specials People Can’t Pass Up
This is one of the most exciting ways to make a little extra money during the holiday season --- totally lean into the spirit of the season and offer people themed specialties they won’t be able to say no to!
By doing this, you’re not only marketing yourself to people for the holiday season, but you’re also making new connections, finding a new market entirely, and opening yourself up to a ton of extra opportunity to make more cash! Consider offering group discounts for folks who want to come in and get glam for a special event – like those holiday parties we mentioned earlier, or wedding parties, too!
Try to get uber creative and employ social media tactics, too, like offering clients a holiday discount if they tag your company online in a spirited, seasonal themed contest. You can even offer fun holiday packages for returning clients, referrals, people who bring friends in with them, or even get super in the spirit of giving and offer a buy-a-service-get-a-service-free deal during a select week in the holiday season.
All of these fun ideas are seasonal specials that you should invest some marketing into, even if you’re just using affordable, digital marketing. Really getting the word out there to your existing clients, and new clients, is going to bring attention to the fun deals, discounts, and specials you’re offering during this peak holiday season!
No matter what side hustle you choose, you need to remember you'll likely be out of the salon or practicing in your own space- so you need to be fully protected with your liability insurance policy.
Nothing would put a damper on the holidays more than an untimely lawsuit!