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Professionalize for Perfection 

By Celebrity Stylist & Beauty Expert, Gina Rivera

I have said this many times because I am a firm believer that professional workplace behavior is necessary for the long-term success of any business. 


It is important whether it is a big international corporation or a small sole proprietor salon. Interactions and relationships with colleagues, vendors, and others are vital to ensure that positive objectives are met. A professional work-place attitude and appearance allow us to set the stage for achievement.

Lifestyle professionals who behave professionally set an example by conducting themselves in a manner that supports meeting and exceeding a professional environment.

Why Is Important To Act And Be Professional

Another important factor is to establish boundaries for appropriate salon behavior. Strong boundaries help us to avoid conflicts and misunderstandings. Steer clear of crossing the line with conversations and avoid getting involved in drama. Clearly communicate fees and stand behind your work.

It is important to understand that your business environment sets the tone for your business. Your business environment would be how employees dress, the use good language, cleanliness, and having proper business tools in place all play a role. All of these items involve being prepared and be professional. Do this for yourself as well as your clients.

Professionalism also counts when providing written information to clients, recommending products, processing payments, scheduling appointments, taking calls, and putting systems in place that will make it easier for our clients to work with us. How you approach each of these areas will make a statement about your business. 

Gina's Platform

Nowadays with the advent of technology, it’s much easier to professionalize than it was in past years. 

Many features that are needed to operate a successful business can be accessed easily at your fingertips on your telephone. With just a few clicks, it’s easy to download one of the many business apps that are available to assist beauty and wellness professionals with operating their businesses.

I recommend Gina’s Platform which is a one-stop-shop for processing payment, scheduling appointments, communicating with clients, tracking inventory, and even generating financial reports.

Gina’s Platform is a fast way to access everything that’s trending in the beauty business. From the latest in techniques and fashion to teaching tutorial videos, this app has it all. Along with that, there are deals on everything from pet insurance to products. Plus, the app is 100% free.

Just keep in mind, utilizing the lastest technology, establishing good practices, protocols, and boundaries lead to resolving challenges in a more efficient manner.

This is important for all of your business relationships and allows you to represent yourself as a true professional.

by Katie Leedy
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