A cosmetologist applies her go-to moisturizer, a part of her skin streaming routine.

KEY TAKEAWAYS: Skin streaming simplifies skincare routines by prioritizing a few crucial steps. There are many benefits to skin streaming, making it a trendy approach to achieving amazing results with a streamlined approach.


Embrace skin streaming to simplify skincare routines by focusing on steps for healthy, glowing skin. This approach uses fewer products with potent ingredients for better absorption and cost savings. Start with a basic routine: cleanser, antioxidant, sunscreen, and retinol. Skin streaming not only saves money but also makes it easier to identify ingredients that work best for your skin. As an esthetician, you can help clients create effective, personalized routines, avoiding the overwhelmed by too many products while achieving great results.

Everything You Need to Know About Skin Streaming

What is Skin Streaming?

Skin streaming is a minimalist approach to skincare meant to streamline the process through simplification. It focuses on reducing the number of products required for a routine, placing emphasis on the essentials instead.

There are typically two ways to go about this while maintaining an effective skincare routine.

The first option is to pare down to a few products that include many active ingredients–think of it like a multivitamin.

The second is to invest in products that are specifically tailored to an individual’s unique skin needs. The end result of both paths is the same–cutting back on the number of products and steps included in a daily skincare routine.

Boosting Absorption with Skin Streaming

Fewer products mean fewer results, right?

The truth is, skincare is a bit more nuanced than that–more isn’t always better. Reducing the number of products being used and focusing on a select few with potent active ingredients can actually improve the skin’s ability to absorb those ingredients and reap the benefits.

Practically, this means that the products you invest in will be utilized more efficiently by your skin, and the results might surprise you.

Many people will likely see better results from skin streaming than they will from a complex and oversaturated routine. The best products in the world are rendered ineffective if they are not properly absorbed by the skin, making skin streaming a compelling option.

Saving Money with Skin Streaming

Most people investing in a skincare routine are willing to purchase a variety of products that will help them reach their goals. Unfortunately, skincare products can be expensive, and accumulating a large number of them adds up quickly.

This is another area where skin streaming shines–it can provide exceptional results at a fraction of the price of a more elaborate routine.

In addition to reducing the number of products required for the routine, skin streaming removes the pressure to buy the newest trending products.

The beauty industry is no stranger to viral products and passing fads, so removing the temptation to hop on the latest bandwagon can save you a bundle and save you from the letdown of those trendy products not living up to the hype.


"Many people will likely see better results from skin streaming than they will from a complex and oversaturated routine. "

Skin Streaming - Increasing Your Skincare Knowledge

When streamlining a skincare routine, every ingredient matters. You have to be intentional about the products you choose, the ingredients they contain, and how they work with your skin and your goals. Because of this, skin streaming is an educational exercise.

The fewer products you use in your daily skincare routine, the more those products matter. You’re bound to learn a lot about ingredients that work together, the effect they have, and whether or not they fit your needs.

As a bonus, this scaled-back approach to skincare also makes it easier to pinpoint ingredients that irritate your skin. If you have a reaction or break out, the process of determining exactly which ingredient is the culprit is simpler than it would be with a complex routine.

How to Start Skin Streaming

For those who want to try skin streaming, getting started is often the hardest part. As an esthetician, you can guide your clients through the process and help them develop a new, minimalist skincare routine–once they’ve consulted with a dermatologist for any underlying skin issues, of course.

The easiest place to start is the simplification of their skincare routine. Pare it down to the basics so that their daily routine looks something like this:

  • Cleanser

  • Antioxidant

  • Sunscreen

  • Retinol


Once the routine is established, work with them to find the perfect products they can incorporate into their new skincare process.

A personalized routine can be incredibly effective without overloading with products, and you have the expertise to help them along their journey!

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An image is shown of the EBS copywriter Hanna Marcus from Boundless Copy.
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Meet Hanna Marcus, the Founder and Head Copy Gal behind Boundless Copy, a one-of-a-kind copywriting agency that specializes in big, bold brand voice and industry-disrupting copy that’s all about resonating with the right audience. 

Hanna has proudly teamed up with Elite Beauty Society for several years as their go-to copywriter on all things beauty, small biz marketing, and brand voice development. She’s big on feeling-first writing–her personal soapbox is that the best copy starts with telling a story. 

When she’s not writing cheeky, converting copy for clients, she’s mentoring other aspiring copywriters and creating digital copywriting resources designed for service pros and focused on taking the stress out of DIY copywriting.