Whether You Measure Success By Happiness Or How Much Money You Make
We All Know That Success Does Not Come Easy Especially In Cosmetology Programs
So, what exactly does it mean to be successful? As a former education director at Paul Mitchell Schools and Beauty Schools of America, I have seen students dream bigger than ever in our industry. Hearing about their big dreams was the best part of the job.
The amazing thing about the beauty industry is that you can go as far as you are willing to take it. We see platform artists, social media influencers, and educators walk through the doors and immediately feel inspired.
Inspired to be just as successful and become the $100,000 hairdresser they have always longed to be. Now, where does reality lie in all of this, and is it possible? The answer is a resounding yes, but it comes at a price early in the career. I don’t mean money—I mean time.
The biggest mistake students can make is wait until they graduate and get licensed before investing their time in their career.
Here are a few things you can do that your cosmetology programs may not always share to kick start your beauty career.
Build Your Brand
As artists we often think that cosmetology school is all about perfecting haircuts, styles, and colors. However, the most important part of a beauty career is learning how to market your brand.
You can be the best colorist on the planet, but if you do not know how to showcase your work, good luck! Social media has dominated our generation, and you should make sure you are using it to the best of its abilities.
I see students that are great at posting pictures of themselves but never mention a word about their career. Then, there’s the ones that are constantly begging people to come schedule appointments.
There is a fine line between being too aggressive and not aggressive enough. Connecting with your audience by building up a platform that is consistent and informative is going to be the key to building your brand.
There are so many marketing opportunities that you can take advantage of while you are in school, and I suggest starting now.
Check out this roadmap to success to answer all of your questions about building your brand.
How much money does a hairdresser make with no clients? The reality is many salons are on commission, and no clients means no money.
Salons are becoming better at marketing their business and attracting people to the salon, however, it is your responsibility to bring people in. Starting in school is the perfect way to get in the habit of this.I have heard students say, “I don’t want to just make the school money.” Students, don’t ever say this. I always told my students that I want them to take their clients when they graduate.
What’s better than going into a salon with an already established book? Each minute spent on the salon floor with a guest is a chance to build your book.
No social media platform or website outweighs in-person relationship building. Cut the small talk. Instead, learn about your guests and make sure they all leave with your social media information and a few business cards to share to be on their way to success even before you graduate.
Protect Your License
We know how nerve wracking it is to study and take the state board. Sometimes we don’t think about the things that can jeopardize our license before even passing the state board.
As students, it is important to understand that you are in a learning stage. It’s okay to make mistakes, but it’s better to be safe than sorry.
Here’s your answer, professional liability insurance. This type of insurance can be purchased for as little as $25 for the first year as a cosmetology student and covers any type of mishaps that may happen behind the chair or at an outside event.
Most beauty insurance providers include extras that come with your coverage, such as stolen equipment coverage and identity theft protection. Protect yourself and your career by taking advantage of the lowest rate on the market. If you take the time to invest in your career with these tips, you will be well on your way to a successful beauty career.