Coping with the Coronavirus in Your Salon
Ways to Offset the Burden
To the beauty pros and the entire beauty biz community, we’ve got one piece of advice for you right off the bat—take a big, deep breath.
It’s no secret that the coronavirus (COVID-19) is on everyone’s mind. With non-essential business shutting down, social distancing becoming the new norm, and, admittedly, stressful daily updates about the pandemic, it’s hard to take a moment for ourselves to sit down, relax, breathe, and think calmly about what our next steps should be.
As professionals in the beauty community, it’s likely we’ve all been hit pretty hard by what’s happening.
Currently, it’s in the best interest of public health to keep a healthy distance—and unfortunately, our jobs have us working up close and personal with clients day in and day out. As a result, it’s likely that you’re dealing with salons or shops that are entirely closed down for the foreseeable future or at least a severe cut in your hours and clients.
And you know what? That probably feels really scary.
We know where you’re coming from and we’re right here with you. We also know that sometimes, that assurance of community just doesn’t help as much as good, solid, helpful ideas can—so we’re here to offer you both.
Yes, we’re a community, and we’re here for you, and we’ll continue to provide you with that assurance, but in the meantime, if you’re looking for tangible ways to offset the burden of the pandemic, this article is exactly what you need to read.
Here are a few helpful, no-contact, totally safe ways to cushion the COVID-19 blow you might be dealing with.
If your hair salon is closed (or you’re dealing with serious cutbacks), we highly recommend diving into no-contact, home delivery for your clients on retail items they need or want. Think about it—people still need to wash their hair and take care of their mane; they just need to do it on their own. That doesn’t mean you can’t help facilitate that.
This service is something you can offer without any contact needed whatsoever—which is key right now.
- Take orders online or over the phone.
- Set up an online payment system so you’re not dealing with cash being passed back and forth, sanitize products, deliver them without contact (i.e., dropping them in a client’s mailbox, on their front porch, etc.)
And there you have it—a totally safe, totally responsible, easy way to make a little extra money that doesn’t put anyone’s health at risk.
Offer Online Tutorials & “Master Classes”
We’re not going to sugarcoat this by saying something like “this is a great time to really get involved on your social media." Truth is, you guys, it’s not an exceptionally great time, but there are ways that we can work together to make it a little better.
And honestly, by diving into your digital marketing and social media platforms, you could really use this time to connect with your clients, offer them great content that’s valuable, and even make a little extra money.
Using your own social media channels, consider setting up private classes for tutorials and how-to videos for all the fun hair things—you can talk strategies, do Q&As, showcase techniques, and teach simple-but-awesome ways to style hair. How you go about this is up to you—but you could consider having tiered levels if you’re looking to make a little cash to help offset the burden.
Think of having free tutorials and then a level of “master classes” that include a small fee! Believe it or not, there are people out there who would love to learn from you—and your skills are valuable!
This type of offering doesn’t require you to go anywhere—you can do this from home without ever having to come in contact with anyone or put anyone’s health at risk.
Continuing Education Time
If you can’t truly work with people right now, make the best of the situation and set yourself up for future success by taking classes that can help you advance your career when this situation isn’t as prevalent.
Continuing education courses are always a great idea for talented professionals like you, and luckily, there are plenty of free options out there right now (because honestly, paying for continuing education right now might not be in the cards for everyone).
Take a look at what the beauty icons you respect are doing—are they offering deals on their continuing education? If it’s your budget and you can benefit from it in the future, now might be the right time to invest in yourself.
Offer Discounts on Future Bookings
Unfortunately, none of us can see into the future (if we could, we’d be giving you all the details, we promise), but for now, there’s nothing wrong with offering discounts to clients for future bookings—as long as those bookings fall within the appropriate time (i.e., 8-12 weeks out, but check in with your city’s current ordinances first).
This will help keep the schedule filled in the future, will give you the hope you need, and encourage you to keep your skills sharp—because eventually, this will pass, and you’ll need to be ready to serve your loyal clients who have probably been missing you terribly.
Remember, none of us know how our current situation will change in the coming weeks, so if you’re going to offer these discounts, you need to be prepared to be flexible and work with your clients based on how things progress. The more willing you are to adjust as the situation changes, the better off you’ll likely be.
Apply for Disaster Assistance Loans If You Need It
If your salon has closed, don’t panic. We promise this won’t last forever. In the meantime though, things might seem a little scary.
As a small business in the United States, you’re important, and you’re a big part of why our economy runs. That’s why the US Small Business Administration is offering designated states and territories low-interest, federal disaster loans for working capital to small businesses like yours.
These loans can truly assist you if you’re in a time of need, and we whole-heartedly encourage you to take a look and consider your options if you’re struggling. For information on how to apply, contact the SBA disaster assistance customer service center at 1-800-659-2955 or email firstname.lastname@example.org.
More than anything, we wish we could change what’s happening in the world right now. But the most comforting thing we can offer is the knowledge that as a community—and as humanity—we’re all in this together.
Do you have other ideas or suggestions for how your fellow beauty biz pros can creatively offset the burden of the world’s current situations? Do you have safe, healthy, and responsible advice? Share them with us!
Our comment section is open for business, you guys, and we want to hear from you. Whether it’s helpful advice or warm encouragement, let’s spread some much-needed positivity here and now!
Remember, we’re here for you. Your community is here for you. And we’re all going to get through this together.