An esthetician practices a facial on her client while learning how to start her esthetician business.

Key Takeaways

  • Creating a business plan is essential for a successful esthetician business.
  • Obtaining the proper licenses, certifications, and insurance ensures legal and professional compliance.
  • Investing in high-quality tools, equipment, and skincare products builds trust with clients.
  • Marketing your business through social media and local networks helps attract and retain clients.
  • Consistently updating skills and knowledge can keep you competitive in the beauty industry.

Ready to turn your passion for skincare into a thriving business? Starting an esthetician business can be both exciting and challenging, but with the right steps, you can build a successful practice that stands out. In this comprehensive guide, we’ll cover everything you need to know about how to start an esthetician business—from setting up your space to attracting clients and managing your finances. Let’s dive into the essentials to help you launch your business with confidence!


The Must-Know Steps for Establishing Your Esthetician Business

Start with Education

The first step in becoming an esthetician is getting the right education, license, and insurance. Completing a state-approved cosmetology or esthetics program is essential. After that, you’ll need to pass your licensing exams to start your career legally.

Understanding insurance is equally important. Liability insurance and coverage for specialized services like PMU (permanent makeup) or laser treatments protect both you and your clients.

Elite Beauty Society offers insurance designed specifically for estheticians. Their coverage provides peace of mind, whether you’re just beginning or have years of experience. Explore their cosmetology liability insurance options for comprehensive protection.

Create a Business Plan

Build a detailed business plan to outline your services, target audience, pricing, marketing strategies, and financial goals. This plan acts as your guide, helping you stay organized and focused on your business objectives.

Choose the Right Location

Select a location that suits your business model and appeals to your target market. Consider factors like foot traffic, visibility, accessibility, and competition. Whether you opt for a storefront, a salon suite, or a mobile setup, ensure it aligns with your vision and customer needs.

Solidify Your Licenses & Permits

To operate legally, secure the necessary business licenses and permits. This may include a cosmetology license, a general business license, zoning approvals, and health department permits to ensure your workspace meets sanitation and safety standards.

Invest in the Right Tools

Quality tools and equipment are crucial for delivering excellent services. Essential items may include facial steamers, treatment beds, waxing supplies, skincare products, and retail inventory. Invest in reliable, professional-grade tools to enhance your client’s experience.

Learn About Marketing & Branding

Create a strong brand identity to attract your ideal clients. Use a mix of online and offline marketing strategies, such as:

  • Social media marketing
  • A professional website
  • Networking events
  • Referrals
  • Local advertising

A well-thought-out marketing plan ensures your business remains visible and competitive.

Create a Client Experience

Exceptional customer service is key to building a loyal client base. Make your space inviting, comfortable, and relaxing. Treat every appointment as an opportunity to connect with your client, offering personalized consultations, tailored treatments, and thoughtful follow-ups. Strong client relationships foster repeat business and positive word-of-mouth.

Stay Up-to-Date With Continuing Education

Keep learning! Staying current with the latest trends, techniques, and technologies in esthetics helps you remain competitive. Continuing education also opens doors to networking opportunities and partnerships with other beauty professionals in your area and beyond.

Plan Ahead With Insurance

Protect your business by investing in liability insurance. This coverage safeguards against risks and liabilities, giving you peace of mind. Also, establish clear policies for handling client complaints, cancellations, and refunds to maintain a professional reputation.

Track & Manage Your Finances

Stay on top of your finances by keeping accurate records, tracking expenses, and managing cash flow. Partnering with an accountant or financial advisor can help you with tax planning, budgeting, and overall financial management.

An esthetician layers a facial on her client as she learns new tips on how to grow her esthetician business.

Diving Deeper Into Your Business Plan 

How to Create a Winning Business Plan for Your Esthetician Business

Your business plan is your roadmap to success, helping you stay organized and focused on your goals. Let’s break it down into simple, must-have sections to get you started.

Business Overview

Start with a quick snapshot of your business: What’s your mission? What’s your vision? Highlight your goals and what makes your esthetician business special.

Business Description

Describe your business in more detail. Include its name, location, legal structure (LLC, sole proprietorship, etc.), the services you’ll offer, and your ideal clients. Don’t forget to mention what sets you apart!

Market Analysis

Look at the bigger picture. Research your industry, your ideal clients, and your competition. Share insights about trends, opportunities, and what makes your business relevant in the current market.

Services Offered

List all the treatments and services you’ll provide. Include pricing, package options, and any specialty services that will grab attention.

Marketing and Sales Strategy

Explain how you’ll get the word out and bring in clients. Think social media, local advertising, networking, and client referrals. A strong marketing plan is key to building a loyal customer base.

Operational Plan

Detail your day-to-day operations. Who will work with you? What equipment do you need? Include your hours, safety protocols, and any industry rules you’ll follow.

Financial Plan

Break down your financials in a way that makes sense. Cover your startup costs, ongoing expenses, and pricing strategy. Show your revenue goals and when you expect to break even.

Funding Needs

Need some extra cash to get started? Outline how much money you’ll need and where it will come from (loans, grants, or savings). Small business grants and setting up a business EIN and bank account can help lay a solid financial foundation.

Risk Management

Every business faces challenges. Highlight potential risks—like changes in the market or unexpected costs—and share how you’ll handle them to keep your business running smoothly.

Supporting Documents

Wrap up your plan with any helpful extras, like your resume, marketing examples, or industry certifications. These can give your plan extra polish.

Creating a solid business plan doesn’t have to be overwhelming. By tackling each section step-by-step, you’ll build a clear path to your goals and set your esthetician business up for long-term success.

Salon Suites vs. Salon Store Fronts 

It’s really important to think about the good and bad points of salon suites compared to storefronts when you're choosing the best place for your esthetician business.

Salon suites give you freedom and privacy, but storefronts make it easier for people to see your business and give you chances to connect with others.

By looking at these things carefully and comparing them to what you want for your business, you can decide what's best for you and your chances of doing well.

Your branding and marketing can also help with making the decision as to which is the better option for you. If you have a pretty steady clientele and are not looking for much growth or a lot of overhead, then maybe a salon suite is perfect for this stage in your career.

However, if you are doing heavy marketing and branding and want to see your business grow and be known in your area and beyond, then a storefront may be the better direction.

Considering you are prepared for the financial demands needed to keep up this choice. Either way to maintain and keep your business going you have to market, brand, and network consistently.

"Salon suites give you freedom and privacy–but storefronts make it easier for people to see your business and give you chances to connect with others."

The Must-Knows of Networking & Marketing 

Esthetician Business Networking 

Networking is about building professional relationships with peers, clients, and industry experts. It's all about creating connections, exchanging knowledge, and collaborating for mutual growth.

For estheticians, networking is important for several reasons:

  • Expand Your Circle: Networking helps you meet potential clients, mentors, suppliers, and business partners. These connections can lead to referrals, collaborations, and insights into industry trends.
  • Learn and Grow: Networking allows you to learn from others’ experiences, gain new perspectives, and stay updated on the latest skincare treatments and techniques.
  • Enhance Your Skills: By joining industry events, workshops, and online forums, you can continually improve your skills and knowledge.
  • Build Trust and Credibility: Networking boosts your visibility, helping you build trust with clients and establish your reputation as a reliable esthetician.

By actively networking, you can strengthen your presence in the industry and create long-lasting professional relationships.

Marketing Your Esthetician Business 

Marketing is about the strategies you use to promote your business and attract new clients. It involves understanding your target audience, communicating what makes you unique, and engaging potential clients across various platforms.

Marketing is key for:

  • Building Brand Awareness: It helps you get noticed, attract new clients, and keep existing ones coming back.
  • Showcasing Your Expertise: Marketing allows you to highlight your skills, unique services, and what sets you apart from competitors.
  • Client Loyalty: It plays a huge role in creating lasting relationships with your clients and ensuring they return.

Combining Marketing and Networking

Marketing and networking go hand in hand. Networking helps you build personal connections with potential clients and industry professionals, while marketing gets your services in front of a broader audience. By combining both, you can:

  • Expand Your Reach: Networking opens doors to new opportunities and referrals.
  • Enhance Your Marketing Efforts: Networking gives you insights and resources to fine-tune your strategies.
  • Boost Visibility and Credibility: Active networking and marketing amplify your presence in the esthetics industry, helping you stand out from the competition.

Whether through social media, community events, or professional groups, networking allows you to connect with your target audience and grow your business.

Creating an Elevated Client Experience

Creating a great client experience is key to building lasting relationships and a successful business. It’s all about making each client feel welcome, relaxed, and well taken care of.

Welcoming and Attentive Service

When a client walks in, make them feel valued and listened to. Greet them warmly and take time to understand their concerns and preferences. This shows you care and helps build trust.

Building Trust and Offering Expertise

Be ready to give expert advice, answer questions, and clearly explain any treatments. Clients should feel confident and informed about the services they’re receiving.

High-Quality, Personalized Treatments

During the treatment, focus on delivering great results while making sure the client is comfortable. Whether it’s a facial, waxing, or another service, make them feel pampered and relaxed.

A Full Experience

The client experience goes beyond the treatment. It includes booking, follow-ups, and giving aftercare advice. By exceeding expectations at each step, you can build loyalty and encourage clients to come back.

Creating a Memorable Journey

In the end, the goal is to give clients a positive experience that goes beyond just skincare. When they feel refreshed and confident, they’re more likely to return and recommend your services.


In short, creating a successful esthetician business requires careful planning, hard work, and a commitment to providing exceptional service at every step. By following these core principles and always looking for ways to improve, you'll be on your way to success in the dynamic world of skincare and beauty.

Need Help? We’re Here for You!

If you're looking for guidance or support on your journey, Bella Vida Day Spa & Salon is here to help. Reach out to us at support@bellavidadayspallc.com. We offer a variety of online courses and our popular 90 Day Business Mogul Mentorship. This program is designed to help you set your business up for success, guide you through the process, and continue to support and market your business as you grow.

Special Offer: Mention this blog post and receive $200 off the price of the mentorship with the promo code ELITEBEAUTY.

How do I start my esthetician business? +
Start by creating a business plan, securing the necessary licenses and certifications, and choosing a suitable location. Invest in high-quality tools, establish a brand, and market your services effectively to attract clients.
Do I need insurance for my esthetician business? +
Yes, insurance is crucial to protect your business from liability claims and other unforeseen issues. It ensures you’re financially covered in case of client injuries, damages, or lawsuits.
What are the key tools I need as an esthetician? +
Key tools include facial steamers, extraction tools, magnifying lamps, high-frequency machines, and professional-grade skincare products. These tools help deliver high-quality services to your clients.
How can I attract clients to my esthetician business? +
Use social media platforms, offer promotions, network locally, and build a strong referral program. Engaging content and excellent customer service will also help you retain and attract new clients.
What certifications do I need to run an esthetician business? +
You’ll need a valid esthetician license issued by your state’s board of cosmetology. Additional certifications for specific services like microdermabrasion or chemical peels can enhance your expertise and credibility.

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Ebony Close Up
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Meet Ebony Overstreet, the powerhouse behind Atlanta's thriving beauty scene!  Originally from Greenville, SC, Ebony's journey in the beauty industry began in 2015, where she quickly made waves with her exceptional skills and unparalleled passion.

Fueled by ambition and a desire to carve her path, Ebony took a bold leap in 2017 by securing her first Salon Suite. It was a small space, but it was hers – a canvas for her entrepreneurial spirit to flourish.

But Ebony's journey didn't stop there. Fueled by the hunger for more, she embarked on a quest for knowledge, earning her esthetician's license. With new expertise and a drive to redefine success, she founded 
Bella Vida Day Spa & Salon.

Bella Vida isn't just a business; it's Ebony's heart and soul poured into a sanctuary for beauty enthusiasts and professionals alike. As a mentor, Ebony shares her wisdom, guiding others to unlock their potential and thrive in the world of entrepreneurship.

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Summary

Thinking of starting an esthetician business? This 101 guide has the inside scoop on the must-know details to start your biz off right.