How Beauty Brands Are Giving Back:
Beauty & COVID-19
We feel like a broken record, but we also feel like it’s worth repeating time and again—the era of COVID-19 has been and continues to be, devastating beyond words.
Beauty pros of every niche are feeling the pain of the situation (physically, emotionally, mentally—you name it, we all feel it)—but COVID-19 has effected every single person in the world in one way or another.
Some of the most affected? Those with the virus, those out of jobs because of the virus, and the healthcare professionals who are heroically doing everything they can to save the lives of COVID-19 patients.
This month, it’s #nationalnursesweek, #nationalemsweek, #hospitalweek, and even #givingtuesday—and now, more than ever, beauty brands have taken note of the immense hard work these heroes have put into healing, saving, and comforting. Every day, healthcare professionals sacrifice, sweat, and risk their lives to help heal infected patients.
These brands are giving back to consumers and beauty professionals, too.
How have beauty brands given back? The evidence is everywhere.
Here are just a few examples of a few brands that are taking note of the sacrifice and dedication of healthcare workers across the globe and doing something—even just a small something—to express their appreciation for their care, commitment, and dedication.
Sam Villa held an event in May (they called it the Socialthon) that included a full day of telethon packed with education from the biggest names in the industry.
All the proceedings? Donated directly to the Professional Beauty Association (PBA) COVID-19 Relief Fund.
Partnering with its trusted manufacturing vendors, Wahl Clipper Corporation produced over 100,000 face shields by mid-April. They distributed them locally and regionally to hospitals in order to protect the healthcare workers on the frontlines.
Wahl said they plan to continue producing these in larges quantities with a short lead time. But that’s not all. Wahl Clipper Corporation also teamed up with the PBA Foundation in an effort to help those in need.
This company also made a substantial financial contribution to PBA’s COVID-19 Relief Fund.
Additionally, they’ve donated to the Angel Food Project Food Bank and started a Get Rooted Campaign where the profits are being allocated to the World Health Organization’s COVID-19 Solidarity Response Fund.
Conair has donated over 300 boxed lunches to the workers of their local hospital in Stamford, CT.
Further, they’ve shipped over 700 refurbished coffee makers to local EMS, hospitals, police, fire, and more. They’ve also donated materials to make button headwraps to help response workers avoid painful chafing from extended mask wear.
In the U.S. alone, Dermalogica has donated over $117,000 worth of Calm Water Gel and Skin Smoothing Cream to medical professionals, front line workers, and hospitals in order to help mitigate skin problems caused by the prolonged use of PPE.
Dermalogica also teamed up with Unilever to ship over 80,000 hand sanitizers to UCLA and beyond.
You know Invisibobble—the pain-free hair accessories that give you the ultimate pony with a headache.
They donated products to more than 15 hospitals spanning the US to help the healthcare workers who are fighting on the front lines of the COVID-19 pandemic.
The Andis Foundation
This foundation contributed directly to the PBA COVID-19 fund in an effort to provide financial relief to barbers and stylists across the U.S.
The well-known nail brand teamed up with the non-profit Beauty Changes Lives to distribute over $100,000 in financial grants to U.S. nail professionals whose lives have been substantially negatively impacted by COVID-19.
Pink Pewter’s CEO hand-delivered about 10,000 accessorized headbands to hospital staff in Roseland Community Hospital in Chicago.
The headbands were designed to boost morale, but more than that, to provide relief for healthcare workers who complained that masks put painful stress on their ears. Further, these headbands help to keep medical hair nets secure and in place.
It’s important to remember that this a small sampling of the larger list of brands that are giving back. Is there a beauty brand you love that’s giving back to healthcare workers during COVID-19? Tell us about it!
Drop a comment in the reply section below this blog and shoutout the brands you love that are giving back to the heroes that have our backs every day!